is a method to explore shifts in culture not only in the near future but in the long-term. It is a complementary tool to classic methods of cultural analysis  and user research that serves to undercover what values ​​and beliefs emerge for the long-term when we take into consideration context, climate emergercy and technological advancements as undeniable drivers for cultural change.

Through speculative design, playfulness and collaboration, Speculative Zeitgeists invites strategists, leaders, creatives, and futurists to explore human tensions and dilemmas that arise when we look beyond known trends and give creativity space to flow.